Small Business – Big Plans

Tailored specifically to the digital world in the 2020s, this easy-to-read practical guide is packed with expert insights along with plenty of real world examples.  Weaving core digital marketing principles into a specifically South African context, you’ll learn: •How to craft a digital sales strategy •How to create a website •The basics of search engine optimisation •How to write emotive web copy that inspires action •How to navigate the world of influencers and social media