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Living Plantfully cuts through the noise, offering data-backed reasons and advice for living well on a plant-centered diet
Lindsey Harrad runs the Vegetarain Living social media channels, these currently have over 70,000 followers across Twitter, Facebook and Instagram. She also runs the Living Plantfully website. All of these channels will be used to support the publication of the book.
Published to coincide with World Environment Day, 5th June 2022
4.6 million people (7%) are likely to go vegan or vegetarian within the next year, and 35% of these people cite environmental concerns as the main reason for this choice. The idea of being 'flexitarian' is already popular - where people are mostly veggie or vegan but eat meat or fish occasionally, perhaps just when eating out, for example.' YouGov Research
According to Google Trends, the UK is the country most interested in veganism, closely followed by Australia and New Zealand. However, interest is also growing in traditionally heavy meat-eating countries.