Bank 3.0: Why Banking Is No Longer Somewhere You Go But Something You Do

by Brett King (Author)
Buy for $25.99 Excerpt

The first edition of BANK 2.0?#1 on Amazon's bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 months?took the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models.

In BANK 3.0, Brett King brings the story up to date with the latest trends redefining financial services and payments?from the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud, the explosion of social media, and the rise of the de-banked consumer, who doesn't need a bank at all.

BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.

"On the Web and on Mobile, the customer isn't king?he's dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice."
?Gerry McGovern, author of Killer Web Content

Protection
DRM Protected
Format
EPUB
Publication date
November 18, 2012
Publisher
Page count
400
ISBN
9781118589649
Paper ISBN
9781118589632
File size
7 MB