Multiply Your Business Value Through Brand & AI

by Rajan Narayan (Author)
Buy for $17.99 Excerpt

Brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI), is a recent phenomenon that enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.

This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals.

Format
EPUB
Protection
DRM Protected
Publication date
August 05, 2021
Publisher
Page count
200
ISBN
9781637421086
Paper ISBN
9781637421079
File size
2 MB
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