Targeting the Mature Traveler

by Jacqueline Jeynes (Author)
Buy for $17.99 Excerpt

This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press.

It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.

Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond.

Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward.

Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.

Protection
DRM Protected
Format
EPUB
Publication date
January 26, 2021
Publisher
Collection
Page count
148
ISBN
9781952538476
Paper ISBN
9781952538469
File size
8 MB