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Popular, proven format: In its first two years, the Birding Children’s Books series has sold nearly 20,000 copies
Market: According to the U.S. Fish and Wildlife Service, about 20% of the population are active bird watchers, spending more than $40 billion on the hobby, annually
Not intimidating: colorful, appealing design with information geared toward children, ages 7–12, with species organized by color for easily identifying birds
Stan Tekiela is an award-winning children’s book author, and his titles consistently rank among Adventure’s best-sellers
All-in-one source of information, facts, photos, and gee-whiz tidbits in a concise guide