Author has more than 18k instagram followers @borrowmyeyes
Will appeal to amateur bakers, nature lovers, DIYers, and fans of Scandinavian cooking & aesthetic
Recipes are simple, yet the results are gorgeous and delightful looking. Great for special occasions, baking with kids, and impressing guests or co-workers.
Fun to promote including viral Facebook cooking videos a la Delish and Tasty (according to a FB marketing statistic, 590 million unique people are connected to its food related pages and the content is widely shared).