Be the Boss

by Michael Busch (Author)

Be the Boss is a compilation of lessons learned throughout my professional life. Although
Ive started many businesses, my greatest success was founding Medicine Shoppe
International, Inc., a franchisor of more than a thousand retail pharmacies, with 2004
collective revenues in excess of $2 billion. In 1995, Cardinal Health (NYSE: CAH) acquired
Medicine Shoppe in a transaction valued at approximately $360 million.
Every business I started was exactly that, a startupand all startups are small businesses.
Some grow big. Some start off with a vision to become big but never achieve it. Others
simply continue to grow because they are operated correctly, have a great mission, and
take on a life all their own. Ive been fortunate enough to have been involved in several public offerings,
all of which started as small businesses.
I have created this guide for those who want to start a new business, purchase an existing
business, or buy a franchise. Each of these endeavors requires unique skillsand presents
unique challenges. By following my practical recommendations, you should be able to
maximize each business opportunity and reduce risk. If Id had a book like this before
starting my fi rst business, I could have saved lots of money not to mention many
sleepless nights!
Because most businesses involve some type of sales, I have included a section on the
selling process. My sales philosophy has served me well throughout my business career.
These proven principles and practical techniques can help you dramatically increase your
sales.

Book Details

Publication Date
January 04, 2013
Publisher
Page count
178
ISBN
9781477296578