Mastering the New Media Landscape

by Barbara Cave Henricks (Author), Rusty Shelton (Author)
Buy for $17.95 Excerpt

The New Way to Get Noticed

The giant brands that once dominated the media landscape—Oprah, the
New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

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Publication date
March 07, 2016
Page count
Paper ISBN
File size
2 MB